The concept of innovation is the forerunner of entertainment game innovation, twenty-first Century China Entertainment City, not only to set up the traditional concept of the game market, and should pursue and adapt to the new concept of the game in twenty-first Century, and also to let everyone enjoy the game entertainment in the smooth process of the game, exercise some sports entertainment skills the inspection, some online entertainment experience is reliable.

The concept of Family Games emphasizes that when the guest is “friend one” or “relative”, not “God”, through the establishment of a new kind of family relationship, the distance between the entertainment city and the customer is greatly stretched. The “friends” with the customer, the customer has become entertainment city forever “friends”, because the network on the competitive brand attention online publicity thing, so the sports industry has been more serious and professional promotion.